Recently Quaker Oats announced (February 2021) that it will retire the Aunt Jemima brand, saying the company recognizes the character’s origins are “based on a racial stereotype.” [U.S. News]
The original "Aunt Jemima" was Nancy Green (1834-1923). She was a former slave, nanny, cook, activist, and the first of many African-American models and performers hired to promote a corporate trademark as "Aunt Jemima". She looked quite different from the modern-day Aunt Jemima we are used to seeing on pancake boxes and syrup bottles.
NY Times ad, 1909
The pancake mix was developed in 1888 by the Pearl Milling Company. The brand has been owned by the Quaker Oats Company since 1926. Nancy Green portrayed Aunt Jemima at the 1893 World's Columbian Exposition in Chicago, one of the first Black corporate models in the United States. As of June 2021, the brand will be named after original owners of the pancake mix - Pearl Milling Company.
Lillian Richard a cook in Texas was the second Aunt Jemima from 1923 to 1948. Born in 1891 she suffered a stroke in 1948 that ended her career as Aunt Jemima. She died in 1956.
Anna Robinson was the third Aunt Jemima who appeared at the Chicago's World Fair in 1933. Born in 1899 she was widow just like Lilian Richard. She appeared in New York in her portly stature of 350 pounds. She was more of a celebrity than Richard and her likeness appeared on pancake mix packages and made enough money to provide for her children, purchasing a 22-room house that she turned into a boarding house while living in a four-flat apartment in Washington Park with her children & grandchildren in 1939.
Rosa Washington Riles became the fourth Aunt Jemima and third person whose likeness appeared on pancake mix boxes and syrup bottles in 1940 until 1948. She was a cook in the home of a Quaker Oats executive and was asked to represent the Aunt Jemima image. She died in 1969. An annual breakfast is held in her honor.
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